Bottega Step sold in one city. Now it sells across Colombia.
Its store no longer closes, and no longer stays in one place: it takes orders from anywhere in Colombia, at any hour. Two months after it opened online, sales were up 80%.
Visit the live store (opens in a new tab)
About the project
Results
Measured over the two months after the online store opened.
The business
Bottega Step does one thing well: shoes for men and women. Loafers, boots, sneakers and dress shoes.
Until recently, buying from it took two things: living in its city and getting there before it closed.
The challenge
Its growth had a ceiling, and the product wasn't the reason. The store could only sell to people nearby, during opening hours. Someone in another city, or someone who fell for a pair of shoes at midnight, had no way to buy them.
- Sales that never left a single city
- No way to buy once the shop had closed
- No online catalogue with sizes, prices and availability
- No figures on revenue, orders or its best-selling products
What we built
What the data made possible
Every sale now tells it something. With the charts on its dashboard, Bottega Step stopped guessing and started deciding: it saw where sales were growing, which products carried them, which had stalled and where orders were held up.
In the client's words
I'm really happy with the software. It let us grow in an organised, structured way, without losing track of anything. But what stayed with me most is how the team treated me they listened, explained every step and were transparent through the whole process. It felt like the project mattered to them as much as it did to me.
See it in action
Two short recordings, without sound. Each one plays while it's on screen.
How it sells
From the home page to the collection, from a product to the cart, then on to shipping, payment and the confirmed order. A shopper's whole journey.
How it's run
An administrator signs in, goes through the products, dispatches an order and finishes on the sales dashboard and the best-selling products.
Screens
On a laptop
The product catalogue 
The sales dashboard, over the last year
On a phone
A product page 
The sales dashboard
How we did it
Understand
We started by listening: how Bottega Step sold, its catalogue, its sizes and stock, and how each order was taken and delivered.
Design
We designed a store that works just as well on a phone as on a desktop, and a panel shaped around the team's day: products, orders and sales.
Build
We built the catalogue, the product pages and the checkout. Then came the panel that manages products, stock per size and orders.
Launch
The store opened to the whole country. Since that day it takes orders at any hour, every day.
Grow
With the sales dashboard and the best-sellers report, the team knows its own market: how revenue and orders move, which products are the stars and which aren't, and what to stock next.
